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When businesses reduce or remove Facebook as a primary marketing channel, the outcomes are surprisingly consistent, and they don’t match the anxiety.

Once you accept that Facebook is structurally unreliable, the next question becomes unavoidable. If not this… then what?

Facebook marketing doesn’t usually fail loudly. It fails quietly. There’s no clear moment where a small business owner decides, “This isn’t working anymore.”

The decline in organic reach and reliability on Facebook wasn’t caused by worse content, weaker messaging, or a failure to “adapt.” It was the result of deliberate, structural decisions driven by scale, economics, and advertising incentives.

In the late 2000s, Facebook was positioned as a free, democratic way for small businesses to compete with larger brands. No media budget required. No gatekeepers. Just a page, some content, and a growing network of customers.

Thanks to an incredible community effort, the 10th Annual Turkey Trot raised $10,000 for Easterseals PORT Health EMPOWER in Morehead City, North Carolina and we were honored to support such a meaningful cause.

Don't kid yourself. Facebook is not broken. It is functioning exactly as designed. Organic reach for business pages has steadily declined, while paid advertising has become the default requirement for visibility.

In the digital marketing landscape, businesses often face the choice between paid and organic strategies to enhance their online presence. Both approaches have unique advantages and disadvantages, making it essential for companies to understand how to leverage each method effectively. This blog post explores the pros and cons of paid and organic strategies, providing clear […]

Community Comes Together to Support Emerald Isle for Vets; non-profit working for Hurricane Helene Recovery in Western NC

Exploring the successful and failed brand positioning of Abercrombie & Fitch from 2000s to 2010s to now .

Explore how video content can captivate viewers, foster community engagement, and enhance your overall marketing strategy.

Exploring the profound impact of Fentanyl and the proactive measures being taken to combat the opioid epidemic.

Josh Stein is the most qualified candidate for governor in North Carolina history. Here's why.

It is obvious that 2024 is the year North Carolina should pull the trigger and join dozens of other states in legalizing medical cannabis.

Mark Robinson’s private speech, where he believes no one will ever read it, demonstrates who he truly is.

As I reflect on my consumer journey, it’s clear that my choices are deeply intertwined with my active lifestyle and appreciation for quality

New Product: Spicy Cola. Starbucks is currently trying a line of spicy beverages, PepsiCo should act fast.

So you’ve been deemed a non-essential business and the government has asked you to close your doors during this pandemic.