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Why and How Companies Use Marketing Objectives
Marketing objectives are vital for guiding an company’s strategic direction.

Jessica Diaz
Feb 14 min read


Cape Carteret Turkey Trot Raises $15,000 for Hurricane Helene Relief
Community Comes Together to Support Emerald Isle for Vets; non-profit working for Hurricane Helene Recovery in Western NC

Jess Diaz
Nov 30, 20243 min read


The Importance of Brand Positioning: Abercrombie & Fitch
Exploring the successful and failed brand positioning of Abercrombie & Fitch from 2000s to 2010s to now .

Jess Diaz
Oct 7, 20246 min read


The Power of Video Marketing: How Increased Engagement Can Transform Your Business
Explore how video content can captivate viewers, foster community engagement, and enhance your overall marketing strategy.

Jess Diaz
Oct 7, 20245 min read


The Opioid Crisis: Exploring Fentanyl Death by Distribution
Exploring the profound impact of Fentanyl and the proactive measures being taken to combat the opioid epidemic.

Dustin Diaz
Sep 26, 202412 min read


Why Josh Stein Is the Best Choice for Governor in North Carolina's History
Josh Stein is the most qualified candidate for governor in North Carolina history. Here's why.

Dustin Diaz
Sep 26, 20244 min read


The Case for Legalizing Medical Cannabis in North Carolina: A State-by-State Comparison
It is obvious that 2024 is the year North Carolina should pull the trigger and join dozens of other states in legalizing medical cannabis.

Dustin Diaz
Sep 26, 202428 min read


Why Mark Robinson is Unfit to Lead North Carolina: A Closer Look at His Controversial Statements and Actions
Mark Robinson’s private speech, where he believes no one will ever read it, demonstrates who he truly is.

Dustin Diaz
Sep 26, 20244 min read


Exploring My Consumer Type: A Journey Through Lifestyle and Choices
As I reflect on my consumer journey, it’s clear that my choices are deeply intertwined with my active lifestyle and appreciation for quality

Jessica Diaz
Sep 23, 20245 min read


The New Frontier of Flavor: Spicy Cola
New Product: Spicy Cola. Starbucks is currently trying a line of spicy beverages, PepsiCo should act fast.

Jessica Diaz
May 11, 20242 min read


Why Social Media Marketing is Important Even if your Doors are Closed
So you’ve been deemed a non-essential business and the government has asked you to close your doors during this pandemic.

Jessica Diaz
Mar 25, 20203 min read
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