Social Media Marketing

When businesses reduce or remove Facebook as a primary marketing channel, the outcomes are surprisingly consistent, and they don’t match the anxiety.

Once you accept that Facebook is structurally unreliable, the next question becomes unavoidable. If not this… then what?

Facebook marketing doesn’t usually fail loudly. It fails quietly. There’s no clear moment where a small business owner decides, “This isn’t working anymore.”

The decline in organic reach and reliability on Facebook wasn’t caused by worse content, weaker messaging, or a failure to “adapt.” It was the result of deliberate, structural decisions driven by scale, economics, and advertising incentives.

In the late 2000s, Facebook was positioned as a free, democratic way for small businesses to compete with larger brands. No media budget required. No gatekeepers. Just a page, some content, and a growing network of customers.

Don't kid yourself. Facebook is not broken. It is functioning exactly as designed. Organic reach for business pages has steadily declined, while paid advertising has become the default requirement for visibility.

Exploring the successful and failed brand positioning of Abercrombie & Fitch from 2000s to 2010s to now .

Explore how video content can captivate viewers, foster community engagement, and enhance your overall marketing strategy.

So you’ve been deemed a non-essential business and the government has asked you to close your doors during this pandemic.