Marketing

The decline in organic reach and reliability on Facebook wasn’t caused by worse content, weaker messaging, or a failure to “adapt.” It was the result of deliberate, structural decisions driven by scale, economics, and advertising incentives.

In the late 2000s, Facebook was positioned as a free, democratic way for small businesses to compete with larger brands. No media budget required. No gatekeepers. Just a page, some content, and a growing network of customers.

Thanks to an incredible community effort, the 10th Annual Turkey Trot raised $10,000 for Easterseals PORT Health EMPOWER in Morehead City, North Carolina and we were honored to support such a meaningful cause.

Don't kid yourself. Facebook is not broken. It is functioning exactly as designed. Organic reach for business pages has steadily declined, while paid advertising has become the default requirement for visibility.

In the digital marketing landscape, businesses often face the choice between paid and organic strategies to enhance their online presence. Both approaches have unique advantages and disadvantages, making it essential for companies to understand how to leverage each method effectively. This blog post explores the pros and cons of paid and organic strategies, providing clear […]