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Brand Positioning


Why and How Companies Use Marketing Objectives
Marketing objectives are vital for guiding an company’s strategic direction.

Jessica Diaz
Feb 14 min read


The Importance of Brand Positioning: Abercrombie & Fitch
Exploring the successful and failed brand positioning of Abercrombie & Fitch from 2000s to 2010s to now .

Jess Diaz
Oct 7, 20246 min read
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