Jessica Diaz

Don't kid yourself. Facebook is not broken. It is functioning exactly as designed. Organic reach for business pages has steadily declined, while paid advertising has become the default requirement for visibility.

Facebook marketing doesn’t usually fail loudly. It fails quietly. There’s no clear moment where a small business owner decides, “This isn’t working anymore.”

As I reflect on my consumer journey, it’s clear that my choices are deeply intertwined with my active lifestyle and appreciation for quality