Facebook Marketing Challenges

The decline in organic reach and reliability on Facebook wasn’t caused by worse content, weaker messaging, or a failure to “adapt.” It was the result of deliberate, structural decisions driven by scale, economics, and advertising incentives.

In the late 2000s, Facebook was positioned as a free, democratic way for small businesses to compete with larger brands. No media budget required. No gatekeepers. Just a page, some content, and a growing network of customers.

Don't kid yourself. Facebook is not broken. It is functioning exactly as designed. Organic reach for business pages has steadily declined, while paid advertising has become the default requirement for visibility.