Jessica DiazSep 235 minConsumer BehaviorExploring My Consumer Type: A Journey Through Lifestyle and ChoicesAs I reflect on my consumer journey, it’s clear that my choices are deeply intertwined with my active lifestyle and appreciation for quality
Jessica DiazMay 112 minMarketing CornerThe New Frontier of Flavor: Spicy ColaNew Product: Spicy Cola. Starbucks is currently trying a line of spicy beverages, PepsiCo should act fast.
