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Turkey Trot 2025
Marketing Corner
Welcome to my cozy corner of the internet dedicated to all things marketing and creative. Here, I invite you to join me on a journey of creativity, craftsmanship, and all things digitally crafted with a touch of spunk. Let’s get digital!
Real‑World Patterns: What Happens When Businesses Cut Facebook Out
When businesses reduce or remove Facebook as a primary marketing channel, the outcomes are surprisingly consistent, and they don’t match the anxiety.
Jess Diaz
Jan 263 min read
What to Build Instead of Facebook (If You Want Stability)
Once you accept that Facebook is structurally unreliable, the next question becomes unavoidable. If not this… then what?
Jess Diaz
Jan 194 min read
The Hidden Cost of Facebook Marketing No One Talks About
Facebook marketing doesn’t usually fail loudly. It fails quietly. There’s no clear moment where a small business owner decides, “This isn’t working anymore.”
Jessica Diaz
Jan 123 min read
Why Facebook Became Unreliable (And Why That’s Structural, Not Personal)
The decline in organic reach and reliability on Facebook wasn’t caused by worse content, weaker messaging, or a failure to “adapt.” It was the result of deliberate, structural decisions driven by scale, economics, and advertising incentives.
Jess Diaz
Jan 54 min read
“Find Us on Facebook”: How Small Businesses Built Social Media for Free
In the late 2000s, Facebook was positioned as a free, democratic way for small businesses to compete with larger brands. No media budget required. No gatekeepers. Just a page, some content, and a growing network of customers.
Jess Diaz
Dec 29, 20254 min read
Life After Facebook: Why Small Businesses Should Stop Building Someone Else’s Platform
Don't kid yourself. Facebook is not broken. It is functioning exactly as designed. Organic reach for business pages has steadily declined, while paid advertising has become the default requirement for visibility.
Jess Diaz
Dec 22, 20255 min read
Paid vs. Organic: SEO/SEM Strategies Pros & Cons | Diaz Media Marketing
In the digital marketing landscape, businesses often face the choice between paid and organic strategies to enhance their online presence. Both approaches have unique advantages and disadvantages, making it essential for companies to understand how to leverage each method effectively. This blog post explores the pros and cons of paid and organic strategies, providing clear […]
Jess Diaz
Dec 20, 20254 min read
Cape Carteret Turkey Trot Raises $15,000 for Hurricane Helene Relief
Community Comes Together to Support Emerald Isle for Vets; non-profit working for Hurricane Helene Recovery in Western NC
Jess Diaz
Nov 30, 20243 min read
The Importance of Brand Positioning: Abercrombie & Fitch
Exploring the successful and failed brand positioning of Abercrombie & Fitch from 2000s to 2010s to now .
Jess Diaz
Oct 7, 20246 min read
The Power of Video Marketing: How Increased Engagement Can Transform Your Business
Explore how video content can captivate viewers, foster community engagement, and enhance your overall marketing strategy.
Jess Diaz
Oct 7, 20245 min read
Exploring My Consumer Type: A Journey Through Lifestyle and Choices
As I reflect on my consumer journey, it’s clear that my choices are deeply intertwined with my active lifestyle and appreciation for quality
Jessica Diaz
Sep 23, 20246 min read
The New Frontier of Flavor: Spicy Cola
New Product: Spicy Cola. Starbucks is currently trying a line of spicy beverages, PepsiCo should act fast.
Jessica Diaz
May 11, 20242 min read
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