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Turkey Trot 2025
Branding
“Find Us on Facebook”: How Small Businesses Built Social Media for Free
In the late 2000s, Facebook was positioned as a free, democratic way for small businesses to compete with larger brands. No media budget required. No gatekeepers. Just a page, some content, and a growing network of customers.
Jess Diaz
Dec 29, 20254 min read
The Importance of Brand Positioning: Abercrombie & Fitch
Exploring the successful and failed brand positioning of Abercrombie & Fitch from 2000s to 2010s to now .
Jess Diaz
Oct 7, 20246 min read
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