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Turkey Trot 2025
Digital Marketing Tips
“Find Us on Facebook”: How Small Businesses Built Social Media for Free
In the late 2000s, Facebook was positioned as a free, democratic way for small businesses to compete with larger brands. No media budget required. No gatekeepers. Just a page, some content, and a growing network of customers.
Jess Diaz
Dec 29, 20254 min read
Life After Facebook: Why Small Businesses Should Stop Building Someone Else’s Platform
Don't kid yourself. Facebook is not broken. It is functioning exactly as designed. Organic reach for business pages has steadily declined, while paid advertising has become the default requirement for visibility.
Jess Diaz
Dec 22, 20255 min read
Paid vs. Organic: SEO/SEM Strategies Pros & Cons | Diaz Media Marketing
In the digital marketing landscape, businesses often face the choice between paid and organic strategies to enhance their online presence. Both approaches have unique advantages and disadvantages, making it essential for companies to understand how to leverage each method effectively. This blog post explores the pros and cons of paid and organic strategies, providing clear […]
Jess Diaz
Dec 20, 20254 min read
The Importance of Brand Positioning: Abercrombie & Fitch
Exploring the successful and failed brand positioning of Abercrombie & Fitch from 2000s to 2010s to now .
Jess Diaz
Oct 7, 20246 min read
The Power of Video Marketing: How Increased Engagement Can Transform Your Business
Explore how video content can captivate viewers, foster community engagement, and enhance your overall marketing strategy.
Jess Diaz
Oct 7, 20245 min read
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