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The Importance of Brand Positioning: Abercrombie & Fitch
Exploring the successful and failed brand positioning of Abercrombie & Fitch from 2000s to 2010s to now .

Jess Diaz
Oct 7, 20246 min read


The Power of Video Marketing: How Increased Engagement Can Transform Your Business
Explore how video content can captivate viewers, foster community engagement, and enhance your overall marketing strategy.

Jess Diaz
Oct 7, 20245 min read


Exploring My Consumer Type: A Journey Through Lifestyle and Choices
As I reflect on my consumer journey, it’s clear that my choices are deeply intertwined with my active lifestyle and appreciation for quality

Jessica Diaz
Sep 23, 20245 min read
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