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Turkey Trot 2025





Life After Facebook: Why Small Businesses Should Stop Building Someone Else’s Platform
Don't kid yourself. Facebook is not broken. It is functioning exactly as designed. Organic reach for business pages has steadily declined, while paid advertising has become the default requirement for visibility.

Jess Diaz
Dec 22, 20255 min read


The Importance of Brand Positioning: Abercrombie & Fitch
Exploring the successful and failed brand positioning of Abercrombie & Fitch from 2000s to 2010s to now .

Jess Diaz
Oct 7, 20246 min read


The Power of Video Marketing: How Increased Engagement Can Transform Your Business
Explore how video content can captivate viewers, foster community engagement, and enhance your overall marketing strategy.

Jess Diaz
Oct 7, 20245 min read
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